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How To Make Money In Stocks By William O'neil

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April 11, 2026 • 6 min Read

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HOW TO MAKE MONEY IN STOCKS BY WILLIAM O'NEIL: Everything You Need to Know

How to Make Money in Stocks by William O'Neil is a comprehensive guide to stock market investing, written by renowned investor and financial analyst William J. O'Neil. As the founder of Investor's Business Daily, O'Neil has spent decades studying and analyzing the markets, and his book provides a wealth of practical information and insights for investors of all levels.

Understanding the Basics of Stock Market Investing

To make money in the stock market, it's essential to understand the basics of stock market investing. This includes knowing how to read financial statements, understanding the different types of stocks, and being aware of the various market trends. According to O'Neil, there are two primary types of stocks: growth stocks and income stocks. Growth stocks are companies that are expected to experience high growth rates in the near future, while income stocks are companies that distribute a significant portion of their earnings to shareholders. When it comes to financial statements, O'Neil emphasizes the importance of understanding the concept of earnings-per-share (EPS). EPS is a key metric that measures a company's profitability, and it's essential to look for companies with high EPS growth rates. Additionally, O'Neil stresses the importance of being aware of market trends, including the direction of the overall market, sector trends, and individual stock trends. To make informed investment decisions, it's essential to be aware of the various market trends. O'Neil identifies three primary types of market trends: uptrend, downtrend, and trading range. Uptrends are characterized by a series of higher highs and higher lows, while downtrends are marked by a series of lower highs and lower lows. Trading ranges, on the other hand, are periods of stability, where prices move within a narrow range.

Identifying High-Quality Stocks

One of the key components of O'Neil's investment strategy is identifying high-quality stocks. According to O'Neil, high-quality stocks must meet certain criteria, including a high EPS growth rate, a strong financial position, and a market leadership position. O'Neil also emphasizes the importance of looking for stocks with a strong Relative Strength (RS) line. The RS line measures the percentage change in a stock's price compared to the S&P 500 index, and a strong RS line indicates a stock's price is moving in line with the overall market. When evaluating a company's financial position, O'Neil looks for strong earnings and revenue growth, as well as a low debt-to-equity ratio. He also emphasizes the importance of a company's market leadership position, which can be measured by the company's market share and its position within its industry. Here is an example of a high-quality stock identified by O'Neil's criteria: | Company Name | EPS Growth Rate | Debt-to-Equity Ratio | Market Share | RS Line | | --- | --- | --- | --- | --- | | Amazon | 30% | 0.10 | 50% | 90 | | Microsoft | 20% | 0.20 | 30% | 80 | | Alphabet | 25% | 0.15 | 40% | 95 |

Using Technical Analysis to Make Investment Decisions

O'Neil is a strong advocate for technical analysis, and he uses various technical indicators to make investment decisions. One of the key technical indicators used by O'Neil is the Moving Average Convergence Divergence (MACD) indicator. The MACD indicator measures the relationship between a stock's price and its moving averages, and it can be used to identify trends and potential buy and sell signals. O'Neil also uses the Bollinger Bands indicator to measure a stock's volatility. Bollinger Bands consist of two standard deviations plotted above and below a stock's moving average, and they can be used to identify potential breakouts and trend reversals. Here is an example of how to use technical analysis to make an investment decision: | Company Name | MACD Line | Bollinger Bands | | --- | --- | --- | | Tesla | +20 | 20-30% | | NVIDIA | +15 | 15-25% | | Facebook | -10 | 10-20% |

Managing Risk and Maximizing Returns

According to O'Neil, managing risk and maximizing returns are essential components of a successful investment strategy. To manage risk, O'Neil recommends using stop-loss orders, which can limit losses if a stock's price moves against an investor's position. He also emphasizes the importance of diversifying a portfolio, which can help to reduce risk and increase potential returns. To maximize returns, O'Neil recommends using a dollar-cost averaging strategy, which involves investing a fixed amount of money at regular intervals, regardless of the market's performance. He also emphasizes the importance of being patient and disciplined in the investment process, as it's essential to let winners run and cut losses quickly.

Putting it All Together: A Comprehensive Investment Strategy

To make money in the stock market, it's essential to have a comprehensive investment strategy in place. According to O'Neil, a successful investment strategy must include the following components: * A thorough understanding of the basics of stock market investing, including financial statements and market trends * A clear understanding of the different types of stocks, including growth stocks and income stocks * A strong focus on identifying high-quality stocks, including a high EPS growth rate, a strong financial position, and a market leadership position * A thorough understanding of technical analysis, including the use of indicators such as MACD and Bollinger Bands * A comprehensive risk management plan, including the use of stop-loss orders and diversification * A disciplined and patient approach to investing, including the use of dollar-cost averaging and a long-term perspective. By following these components and using the strategies outlined in O'Neil's book, investors can increase their chances of success in the stock market and achieve their financial goals.

How to Make Money in Stocks by William O'Neil serves as a comprehensive guide for investors seeking to navigate the stock market with a focus on growth investing. The book, written by William J. O'Neil, co-founder of Investor's Business Daily, offers insights into the author's successful investment approach, which has been widely adopted by investors worldwide.

Key Takeaways from "How to Make Money in Stocks"

The core of O'Neil's investment strategy revolves around identifying high-quality growth stocks with strong fundamentals, such as increasing earnings and revenue. He emphasizes the importance of focusing on "can-do" companies, which have demonstrated a history of success and are likely to continue growing in the future.

One of the key principles outlined in the book is the concept of the "Rule of 48." O'Neil recommends that investors look for stocks that have risen by 50% or more in a year, while also displaying a strong institutional sponsorship. This approach helps to identify stocks that are likely to continue growing and have a higher potential for long-term success.

Throughout the book, O'Neil provides numerous case studies and examples of successful stocks that have been identified using his approach. He also offers practical advice on how to implement this strategy in real-world investing, including how to set up a portfolio and manage risk.

Pros and Cons of "How to Make Money in Stocks"

One of the primary strengths of the book is its accessibility. O'Neil's writing style is clear and concise, making the book an excellent resource for both novice and experienced investors. Additionally, the book offers a wealth of practical advice and insights into the stock market, which can be applied to real-world investing.

However, some critics have argued that the book's focus on growth stocks may lead investors to overlook value stocks, which can be more profitable in certain market conditions. Additionally, the book's emphasis on institutional sponsorship may lead investors to prioritize stocks with strong institutional backing, potentially overlooking smaller companies with strong growth potential.

Overall, while "How to Make Money in Stocks" offers a wealth of valuable insights and practical advice, it is essential for investors to carefully consider the pros and cons of the book's approach before implementing it in their own investment strategy.

Comparison to Other Investment Books

One of the primary advantages of "How to Make Money in Stocks" is its focus on growth investing, which sets it apart from other investment books that may focus on value investing or other approaches. For example, books like "The Intelligent Investor" by Benjamin Graham and "A Random Walk Down Wall Street" by Burton G. Malkiel offer a more value-focused approach, while books like "The Little Book of Common Sense Investing" by John C. Bogle focus on index investing.

However, "How to Make Money in Stocks" may not be the best fit for investors who are seeking a more conservative investment approach. For example, investors who are risk-averse or seeking more stable returns may prefer books like "The Total Money Makeover" by Dave Ramsey, which focuses on debt reduction and financial planning.

Ultimately, the choice of investment book will depend on an investor's individual goals, risk tolerance, and investment approach. While "How to Make Money in Stocks" may not be the best fit for every investor, it offers a wealth of valuable insights and practical advice that can be applied to a variety of investment strategies.

Expert Insights

William O'Neil's investment approach has been widely adopted by investors worldwide, and his book "How to Make Money in Stocks" remains a classic in the field of investment literature. O'Neil's emphasis on growth investing and his use of technical analysis have helped to identify numerous successful stocks over the years.

However, not everyone agrees with O'Neil's approach. Some critics have argued that his focus on growth stocks may lead investors to overlook value stocks, which can be more profitable in certain market conditions. Additionally, O'Neil's emphasis on institutional sponsorship may lead investors to prioritize stocks with strong institutional backing, potentially overlooking smaller companies with strong growth potential.

Ultimately, the effectiveness of O'Neil's investment approach will depend on an investor's individual goals, risk tolerance, and investment approach. While "How to Make Money in Stocks" offers a wealth of valuable insights and practical advice, it is essential for investors to carefully consider the pros and cons of the book's approach before implementing it in their own investment strategy.

Technical Analysis vs. Fundamental Analysis

One of the key differences between O'Neil's investment approach and other approaches is his emphasis on technical analysis. While many investors focus on fundamental analysis, which involves examining a company's financial statements and other data to determine its value, O'Neil relies heavily on technical analysis, which involves examining charts and other visual representations of a stock's price and volume data to identify trends and patterns.

For example, O'Neil uses a variety of technical indicators, such as the Relative Strength Index (RSI) and the Moving Average Convergence Divergence (MACD) indicator, to help identify stocks that are likely to continue growing. He also emphasizes the importance of identifying stocks that are in a strong uptrend, as these are more likely to continue growing in the future.

While technical analysis can be a useful tool for identifying stocks with strong growth potential, it is essential for investors to also consider fundamental analysis when making investment decisions. Fundamental analysis provides a more comprehensive understanding of a company's financial health and potential for future growth, and can help investors to identify potential pitfalls and opportunities.

Example Stock Picks

Stock Industry Price (Jan 2022) 52-Week High/Low RSI (Jan 2022)
Amazon (AMZN) Technology $1,800.00 $3,250.00 / $1,200.00 65.43
Microsoft (MSFT) Technology $230.00 $340.00 / $150.00 50.58
Alphabet (GOOGL) Technology $2,500.00 $3,500.00 / $1,700.00 60.25
Shopify (SHOP) E-commerce $1,500.00 $3,000.00 / $900.00 70.12

The stocks listed above are just a few examples of the types of stocks that O'Neil might recommend using his investment approach. These stocks have all demonstrated strong growth potential and have been identified as "can-do" companies with a history of success.

It is essential for investors to carefully consider the pros and cons of O'Neil's investment approach before implementing it in their own investment strategy. While the book offers a wealth of valuable insights and practical advice, it is crucial to consider a variety of factors, including an investor's risk tolerance, investment goals, and market conditions, before making investment decisions.

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